Going into business online is the smartest way to supplement your existing offline business or to merely supplement your income as a secondary source of income. In today’s economic conditions, hedging your financial security, by going into business online, is a wise move indeed. The days of relying on your employer, regardless of their Fortune 500 status, is no longer, so taking business personally, is the right choice to make.Before going into business online, you owe it to yourself to learn some very basic and fundamental rules of engagement. Oh, you can easily begin an online business in a matter of minutes, if you want to struggle and wonder why nothing is happening in favor of your profits, but learning some key points first, could reap large rewards later on.So many entrepreneurs make the mistake of thinking that appearance and eye appeal is the key to online success. Actually, some of the most hideous websites online, make the most money. I’m talking about respectable business models and not those of immoral means. The difference is all in how well they are received in the search engines.Take Craigslist for example, not a pretty site, and yes it receives lots of visitors, but that wasn’t the case initially. The Drudge Report website is still a mystery to most who have seen it. It is a popular political opinion website and a truly ugly site to behold. So, how is it that websites this ugly get so much exposure and repeat attention?The truth of the matter, the guys behind Craigslist, The Drudge Report, and even Plenty-of-Fish.com, knew what they were doing. They focused on the technical side of a website and literally fed the search engines computer steak, fillet mignon, as a matter of fact.When choosing to play or participate in a new venture, especially a business online, it definitely pays to know how to set it up correctly and position yourself to be a means in which to be reckoned with. If you are seeking true financial freedom, by going into business online, then you may want to learn exactly how online business works.To encourage you to at least trying your luck, it’s important to point out, that no matter what niche or field of business you have an interest in, the size of your business is not a factor online. Even a person with a desk, a chair, and access to a pc, can actually compete with any industry giants like; Walmart, Sears, Target, etc. That is the essence of online business. If you do it right, it will do you right.Before you go and think you need a computer programmer, stop, you really don’t. What you need is a few pointers, to know how you should set up a website and how to attract business online. This is really not hard to do. The good news is, most people skip the most important parts when going into business online, and this can be a great advantage for your business.Doing a little research in whatever niche you choose, and deciding how you approach your website layout, will create a distinct advantage over your competition in most business niches. Did you know that you could find your business website on the first page of the major search engines, like Google, within just a few days? It’s true, and it can be done absolutely free! It’s those little known secrets, about well known subjects, that really do make all the difference.Going into business online, affords you the entire world, as your customers. I was personally blown away when I first began selling products online, and people literally on the opposite side of the planet, were buying from me. I had to get out my globe to see where these orders were coming from. I really felt dumb, when I was doing business with people, I didn’t even know existed. No, the whole world has gotten a lot smaller and at the same time, my business grew a lot larger virtually overnight.Before I ramble on, into a side conversation about the things I have actually surprised myself with, I want you to know that whatever business desires you have, there is still a frontier awaiting your dreams of owning and operating a successful business online.